Cotton is cotton, right? Not quite. Just because a garment says “100% cotton” on the label doesn’t mean you’re getting the same quality, softness, or durability across different brands. The truth is, the type of cotton, the way it’s processed, and even the finishing techniques all play a major role in how a fabric feels and lasts. At Unpublik, we’re obsessed with perfecting every detail to create the most comfortable, long-lasting inactivewear possible. Here’s what sets our cotton apart from the rest.
The Type of Cotton Matters
Not all cotton is created equal. The length of the fiber (also known as staple length) determines how soft and strong the fabric will be. We exclusively use extra-long staple (ELS) cotton, the gold standard in luxury textiles. Unlike standard short-staple cotton, ELS cotton fibers create a smoother, silkier texture with fewer loose ends, reducing pilling and making your garments feel buttery-soft wash after wash.
The Weave and Weight Make a Difference
The weave of the fabric impacts not only how it feels against your skin but also how well it drapes and breathes. Many brands cut corners by using loosely woven or overly lightweight cotton, which may feel soft initially but loses its structure quickly. At Unpublik, we engineer our fabric with a perfectly balanced weight. It's substantial enough to feel plush and cozy, yet breathable enough to keep you comfortable all day long.
Finishing Touches for a Superior Feel
Raw cotton is never truly soft straight from the plant, it requires expert finishing techniques to bring out its best qualities. Some brands use heavy chemical softeners that wash out over time, leaving garments rough and worn-looking. Instead, we use a specialized enzyme-wash and brushing process that naturally enhances softness without compromising durability. The result? Inactivewear that gets even better with time.
Built to Last, Designed for Comfort
We believe that premium quality is about more than just feel, it’s about longevity, too. Lower-grade cotton fabrics can break down quickly, leading to stretched-out necklines, faded colors, and thinning fabric. Unpublik garments are crafted to maintain their integrity wash after wash, so you can enjoy that “first wear” feeling for years.
Elevate Your Comfort with Unpublik
At Unpublik, we don’t just make inactivewear—we redefine it. Our commitment to using only the finest cotton, combined with meticulous craftsmanship, ensures that every piece we create delivers unmatched comfort and durability. Because when it comes to relaxation, you deserve the best.
Experience the difference of truly premium cotton. Shop Unpublik today.
