Let’s be honest. Most pyjamas are crap.
They’re either too stiff, too daggy, or too much of a joke. Think scratchy cotton, novelty slogans, boring plaid, and boxy cuts that look like they were designed by someone who’s never worn them. You get them as a gift, wear them once, then go back to that old tee you’ve had for ten years.
At Unpublik, we saw the problem. So we did something about it.
The Pyjama Problem
Most guys don’t actually wear pyjamas. They wear whatever’s on the floor. A washed-out band tee. Some footy shorts. Maybe trackies in winter. Traditional pyjamas? They’re either:
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Too formal (button-ups you’d expect from your dad or grandfather),
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Too basic (low-effort cuts in cheap fabric), or
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Too gimmicky (loud prints, but not in a good way).
And here’s the thing — women aren't wearing much better. Oversized tees and worn-out leggings do the job, even store bought specific pyjamas they’re hardly something you'd feel good being seen in.
That’s where Unpublik steps in.
What We Did Differently
We reimagined downtime clothing with purpose.
No fluff. No filler. Just gear you want to wear when the world stops watching.
We call it inactivewear. It’s made for the in-between. When you’ve clocked off but haven’t shut down. When you’ve arrived home but aren’t quite ready for bed. When you’re chilling with your closest crew after a night out and want to keep the energy going.
Here’s What Makes Unpublik Better
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We use premium fabrics that feel soft, breathe easy, and hold their shape over time.
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We’re loud by design. Our prints are bold, branded, and instantly recognisable. Like Off-White, we use strong brand markers so you know what you’re looking at — and so does everyone else.
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We nail the fit. Our cuts are relaxed without being sloppy, structured without being stiff.
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We design for men and women. Unpublik started with guys in mind, but women got it straight away. Now we create ranges for both, because everyone deserves better than throwaway pyjamas.
This isn’t about fashion week. It’s about the hours that matter most. When you’re off the clock, off the grid, and off duty.
What Pyjamas Should Be
Pyjamas should be more than an afterthought. They should feel good, look sharp, and hold up for more than one wash. You shouldn't have to sacrifice style to be comfortable, and you definitely shouldn’t be embarrassed if someone sees you in them.
Unpublik is built for all those in-between hours — the gaps in the day where comfort matters most, and self-respect shouldn’t be optional.
This is inactivewear.
This is Unpublik.
And this is what happens when you stop settling for crap.
